The handle, point, and spoke tips of the Archer’s Umbrella are accented with brightly colored silk thread, with matching interior fabric to add a pop of color to your rainy days. Inspired by threading techniques used to personalize traditional Japanese arrows, this umbrella stands out with its high quality and delightful colors.

AVA (Autonomous Voice Assistant) is a voice user interface I designed to explore the future of transportation. She’s a quirky ten-year-old AI persona who inhabits a car but, much to her frustration, isn’t old enough to drive. I introduced AVA to the public at Union Square in Manhattan. While she appeared to be part of a brand activation, she was actually a design research project for my graduate thesis at the School of Visual Arts.

Walking Forward my ongoing photography project. I use the 'panorama' feature of my phone to take time lapse images of my feet, capturing the forward motion of my stride. It's an unexpected way to document my adventures that is authentic to myself and my surroundings.

Seatback Safety is Lassor's personal collection of airline setback safety procedure cards. It spans dozens of airlines and and over 100 years. It is not the largest collection (yet), but it has by far the best presentation. You can browse the cards at SeatbackSafety.com, which Lassor designed.

Serendipity is a mobile app that helps passengers on autonomous vehicles meet up with their online friends in person by suggesting convenient, real-time opportunities to connect during their journey. The app's mission is to use AV technology to enable genuine human connections and community. I developed this app for my Graduate Thesis for the School of Visual Arts' Products of Design program.

I wrote several articles designed to position myself as a thought leader at the intersection of technology and transportation. My articles were published in WIRED Magazine and my self published posts were widely distributed by leading urban designers.

I founded Legends Solar in 2021 to allow anyone to invest "by-the-panel" in commercial solar projects in the United States. I raised funds from strategic investors, attracted cofounders, and designed, built, and launched Legends Solar. Thousands of investors signed up to use Legends Solar, our launch led Product Hunt and Hacker News, and we closed a small number of private offerings.

I was part of an IDEO design research team commissioned by Ford Motors to help their subsidiary, Spin Scooters, create a more equitable low-income transit access program.

Athletes Unlimited is an innovative women's sports league with verticals in softball, basketball, and rugby. In its unique model, teams disband every week, and athletes are scored individually. The player with the most points at the end of the season is crowned the winner. Athletes Unlimited is now nationally syndicated on all major sports networks.

These coasters are made from traditional wood native to southern Japan and painted with the bold concentric patterns seen in Japanese toy making. Manufactured in one of Japan’s last remaining wooden toy factories, they borrow materials and manufacturing processes from battling ‘spinning tops’, a classic game beloved by Japanese youth. Six pieces.

The machine bowl has three points of contact with the counter, yet appears to hover in place. Made from stainless steel, it serves as an elegant display for produce and kitchen essentials. Its unique design prevents condensation and helps keep food fresh.

On permanent display at the Yame Craft Museum in Japan, the Composition Planner is a playful and refined take on the classic black-and-white composition book. Each planner is crafted by artisans using rare, vibrant urushi lacquer. It's silicone binding adds a modern touch.

I was invited to Fast Company's 'Impact Council' after my company, Renewables.org, won recognition in one of their awards issues. This created an opportunity for me to write for their website on topics related to Global South economic development and renewable energy.

I sometimes self-publish articles when they are not suited to branded content or distribution in a publication.

You are on the Fastest Route is my graduate thesis from the SVA Products of Design program. It explores the potential impact of autonomous cars on society via essays, prototypes, design interventions, and interviews with subject matter experts. My designs featured experiences, UI/UX explorations, industrial design, and more. The book includes my original analysis, supplemented by research, project work, and interviews I conducted. I gave the thesis as a keynote presentation at the SVA Theater in 2018.

Wired America was my undergraduate thesis. It explored the social, economic, and political parallels of electrocution in the 1920s and the adoption of the internet in the 1990s. The thesis won High Honors from the American Studies department at Brandeis University.

The radiance clock tells time using only light! A mesmerizing display of red, green, and blue light displays the second, minute, and hour respectively. It was designed for the desk or office, and lends a friendly ambience to any setting.

No two pages share the same color on the Spectrum Himekuri Calendar. Day by day, as you tear off each page, you'll reveal a new hue, a spectrum to match the moon's phases throughout the year.

This whimsical honey spoon was manufactured by traditional Japanese artisans, and draws inspiration from implements used in Buddhist alters. With fun and function, it’s sure to hit the sweet spot.

Present your favorite bottle with gusto via the Reveal Wine Gift Tote. Its fabric accordion frame collapses to dramatically reveal your favorite vintage. Conveniently features an over the shoulder leather strap for easy carry. Inspired by the traditional Japanese ‘chouchin’ lantern.